"What appeals to me is the complexity of communication for digital insurance in the B2B sector."
What is your job at ELEMENT?
I am responsible for internal and external communications and corporate marketing since October 2018. I report directly to the Board and am in charge of the strategic orientation of our communication, but of course also its implementation.
What is your professional background?
I am a studied humanities scholar and come from the agency world. I started in the field of lifestyle - but then mainly consulted medium-sized and large companies in the areas of B2C and B2B communication, with everything that goes with it: network building, corporate social responsibility, public affairs, crisis communication or strategic brand building.
And why now pure B2B communication? Are you not missing the variety?
I do not share the often common opinion that B2B communication is "dry" or even boring. Nowadays, I can hardly see any differences between B2B and B2C communication, as in both cases it is important to get enthusiastic about a topic and to start a dialogue. And by no means do we only use one communication channel: from the "classic" press work to social media and investor pitches to internal communication, the right content in the right form at the right time is what’s important.
What is special about ELEMENT?
ELEMENT is a relatively young company in a booming industry. On the one hand this brings some challenges, but on the other hand there’s the possibility to really make a difference and to shape the company. We are a rather young and very diverse team of experts from a variety of industries - but we all share the same enthusiasm to work together to shape the future of insurance.
What are the challenges at ELEMENT?
What appeals to me is the complexity of communication for digital insurance in the B2B sector. As we are licensed by the Federal Financial Supervisory Authority as an insurer, we are accordingly also subject to its supervision. This requires increased attention and accuracy in many areas. Moreover, it is an industry that evolves on a daily basis - it certainly never becomes monotonous.
Then, of course, it is also a challenge to accompany ELEMENT in its growth - to transfer internal communication structures organically from a start-up phase into a more corporate environment. At the same time, I believe that maintaining our unique corporate culture is very central, because above all, we are the sum of our almost 100 employees.
All of this suits me perfectly, I like to get involved in new topics quickly and appreciate the variety that comes with my job very much.
What is it like working at ELEMENT?
Exciting, varied and never boring. I have the feeling that my colleagues and I are working day to day on building something really new and sustainable!