Versicherung09: Insurance for fans

Together with SIGNAL IDUNA we created Versicherung09 – a one-of-a-kind insurance product for fans of Borussia Dortmund (BVB). Versicherung09 is a multi-line product combining a home content insurance with a private liability coverage and features exclusive fan benefits.


"We liked the innovative approach — and the possibility that our fans could benefit from our success."

Carsten Cramer

Managing Director Sales, Marketing & Digitalization at Borussia Dortmund

SIGNAL IDUNA is one of the largest insurance companies in Germany and official partner of BVB – one of Germany’s most successful football clubs.


Project result

Versicherung09 provides fans with a premium cover that suits their needs. That’s probably one of the reasons why Focus Money, one of Germany’s leading finance magazines, featured Versicherung09 as their ‘Product of the Month’ in May 2018. After the first brainstorming seasons between Signal Iduna, BVB and ELEMENT Insurance it was clear that real BVB fans have to be included into the product development. In only a few months the idea became reality and Versicherung09 was officially released in May 2018.


Highlights

Home content & Private Liability tailored towards BVB fans

Exclusive fan benefits like insured merchandise or lump-sum payments if you miss a match due to certain circumstances

Innovative cash back feature: Every goal of BVB earns policy holders 09 cents (up to EUR 9,09 per year)

Products used